H&M’s Spring Collection Is Full of New Yet Timeless Styles


Don’t let the cold snap fool you—spring has officially arrived on the high street. With blossoming flowers and brighter days on the horizon, images of trench coats, sleek tailoring and updated denim come to mind for the incoming season. And H&M has hit the mark on every single category.

As readers, you’ll be well aware that we turn to this particular high-street store often. With a finger on the pulse reacting to trending styles fresh off the runways, as well as curating considered timeless pieces worthy of our forever wardrobes, it’s unsurprising that I turned to H&M for a new-season update.

Florrie wears H&M white jeans

(Image credit: @florriealexander)

As someone who is focused on creating a thoughtful wardrobe, filled with pieces that are versatile and easy to wear in equal measure, this try-on won’t feature flash-in-the-pan styles or fleeting trends. This is simplicity, minimalism, and timeless elegance all in one edit. Styles that can meld into any wardrobe, wherever the gaps in your closet may be. What’s especially compelling about H&M is the affordability. From staple pieces like soft cardigans that can be snapped up for less, to the more premium additions, like a reliable trench coat, that still fall below the £100 mark.

For spring 2024, H&M has honed in on the most hard-working pieces that feature in every fashion person’s wardrobes. I was first taken by an understated trench coat, that makes for the ideal outer layer to be layered up with a knit on chillier days thanks to its roomy nature, whilst its lightweight form allows it to transition into the warmer days as a fine finishing touch over spring dresses and tailoring. On tailoring, H&M has been excelling in this category recently. We’ve tracked the beloved tailoring, featuring crisp pleats and contemporary wide-leg silhouettes, and for the new season H&M has continued on its stellar tailoring trajectory. For me, denim is the cornerstone of my wardrobe, and for years I’ve been preaching the excellence of H&Ms jean selection. So, rest assured I put its best-selling wide jeans to the test, in a particularly spring-ready white shade.

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