Martha Stewart’s Secret to Glowy Skin and More Viral Finds Are on Sale


What makes a beauty product go viral? Naturally, quality and performance are paramount. Innovation—embodied in portable LED wands, multi-functional hot tools, or skincare spiked with snail mucin, for example—also begets buzz, as the five popular products, below, prove. Now is an excellent time to try these fan-favorites for yourself: Each is on sale at Amazon for a limited time, with prices starting at $8. 

Shop Social Media-Viral Beauty Products:

Solawave Radiant Renewal Wand


A skincare device used by celebrities like Nicole Kidman, plus a host of InStyle writers, including yours truly, the Solawave is the magic wand of the skin-gadget world. A painless, three-minute treatment delivers myriad benefits, including red light to spur collagen production, microcurrent to lift and tone underlying facial muscles, and a soothing warmth that boosts circulation to deliver an immediate glow. Plus, the wand is compact and incredibly lightweight; for this reason, it’s a convenient means of maintaining luminous skin on the go. Check out the 2.8 million striking before and after videos on TikTok for proof.

Cosrx All About Snail Kit


If you’re even vaguely familiar with Korean beauty products, you’ve undoubtedly stumbled across Cosrx—the brand behind the viral Snail Mucin Essence Emily Ratajkowski, droves of shoppers, and I rely on for calming, plumping, and deeply hydrating dry, irritated skin. (It’s even made it into Amazon’s Internet Famous storefront.) In addition to the famed essence, this snail-centric skincare set includes an eye cream and moisturizer—both similarly infused with snail mucin—to double down on the skin-silkening effects of the titular hero ingredient. 

Maybelline Instant Age Rewind Eraser Concealer


This concealer, which has just shy of 116 million TikTok posts, has been used by the likes of Gigi Hadid—plus InStyle editors, and more than 100,000 Amazon shoppers who’ve given it a perfect five-star rating—proves that drugstore formulas can, in some cases, perform on par with pricey picks. The creamy, blendable formula, emitted from a convenient sponge-top tube, provides opaque coverage and wears tracelessly on skin. Furthermore, it smooths the appearance of fine lines by plumping the delicate under eye area with the likes of glycerin, a hydrating humectant. In the same vein, cakiness is a non-issue, and the formula resists settling into lines. 

L’Oréal Paris Lumi Glotion


Praise for this illuminator—from co-workers, more than 115 million TikTok posts, and Martha Stewart’s makeup artist—convinced me to give it a go, and it’s since become a staple in my daily makeup routine. Somewhere between a skintint and a liquid highlighter, the versatile formula supplies a natural-looking, dewy finish—similar to how your skin looks after a particularly stellar facial. Finely-milled, light-reflecting pigments create a lit-from-within radiance, sans the telltale sparkle many highlighters contain. Use it on the cheekbones and beneath the brows for an instant lift, or mix it into your foundation to boost your glow. I’m snagging numerous shades while they’re on sale. More than

Wavytalk 5-in-1 Curling Iron Set 


The Swiss Army Knife of curling irons, this hot tool includes five detachable barrels, in varying shapes and sizes, allowing you to create virtually any wave, curl, or coil imaginable. Its versatility, ease of use, and salon-worthy results explain its social media virality. One shopper compared it to “having a personal stylist at your fingertips,” while another, who typically struggles with curlers, called it “magic.” It’s on my wishlist—and I’m pouncing before it returns to full price. 

Snag these viral beauty products on sale at Amazon, and shop more fan-favorites, below. 

Sol De Janeiro Brazilian Bum Bum Cream 


Laneige Lip Sleeping Mask


Essence Lash Princess Mascara


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