Comprising of just six products, the brand has taken a simple but efficacious approach. All too aware that the market is saturated and confusing enough, PSA keeps things clear, concise and foolproof. Not only are the products labelled up with numbered steps so you know exactly what order to apply them in, they also clearly outline on the packaging the key active ingredients, what results they promise and simple to follow instructions. It’s great skincare made easy.

Much like Drunk Elephant, PSA products are formulated without a bunch of skin-damaging ingredients commonly found in mass-market formulas. With no silicones, sulfates, drying alcohol, mineral oil, chemical screens, essential oils or synthetic dyes and fragrances, PSA is basically a dream for those with sensitive skin. But that’s not to say the products don’t pack a punch, either. The active ingredients mean business. From acids to vitamin C, the products make your skin work, so don’t just dive straight in without any thought.