With lots of the launches originally scheduled for the first half of the year having been pushed back, it’s understandable if you felt have overwhelmed by the amount of new products dropping over the last six months. With what felt like hundreds of new launches all coming out at once, all promising to do the same thing, there’s no doubt that 2020 has been a particularly tough year to navigate the ever-confusing world of beauty.

However, in a bid to cut through the noise, I have tried, tested and reviewed just about every new launch that came out this year in order to compile a list of the very best beauty products of 2020. So, whether you’re looking for the ultimate cleanser or a budget new mascara, keep scrolling for the new products that were so good, I’d buy them again.

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