Here at Who What Wear, we believe in the power of accessories. That’s why we’ve dedicated an entire series—Successorise—to it. After all, nothing has the ability to overhaul your outfits quite like a well-chosen pair of shoes, or an elegant pair of earrings worn with a messy low bun. The same, naturally, applies to handbags.

Handbags are covetable—this we know—and while my own personal wish lists will always include the classics (think Chanel, Gucci, Hermés), nothing gives me quite the same thrill as discovering a new It bag brand before it explodes on the fashion scene. Cue my latest sartorial endeavour: unearthing the coolest, newest handbag brands of 2020.

When I started researching the best new bag brands for this piece, I consulted both Instagram and the trend reports of Matches, Net-a-Porter and MyTheresa. And now, after hours of searching, I can confirm that these seven handbag brands are the ones to know in 2020.

From the coolest occasion bag I’ve seen (that costs just £65) to the label that dominated 2019 with its sleek wares (which has recently launched its debut bag collection), keep scrolling to discover the best new handbag brands of 2020.

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